"People will stop buying CDs," Sting said the Billboard. "People are going to stop selling and making them, so I am looking for a way to get music to the people, and the app seems to be a favorite … The App is a new model. "
His first venture into the world of apps is 25 Sting, released this week. Accompanying the CD box set, a traditional app consists of a selection of photos, lyrics, interviews and concert footage related to former police frontman's solo career. "It was very full and can also constantly being updated, so it's not a static thing," Sting said. "It's organic."
Other current projects with Sting just as much of the album. It was announced in September, The last ship to be Sting's first Broadway musical. "It's playing with the song," he said. "I'm reluctant to call it music because I don't like the term." He's been writing songs for 25 production, which was inspired by growing up in Newcastle. "It is a story of redemption and occupied a shipyard wishes owner-against which is a kind of topical at this time, occupy it."
Sting wish to send The ship's last tour, "hitting the road in a year's time".
"It takes up most of my waking life," he said, "and many of my dream life."